Background, part 1:
Clothing catalogues occasionally provide a summary of the clothes that a model in an advertisement is wearing; usually this will be a piece of text that looks something like “Get this Look: Jeans $100, Shirt $40, Weird Socks $10.”
This is a good system: the company can sell you more clothing this way, and the purchaser gets a pre-vetted complete outfit that (presumably) looks good.
Background, part 2:
“Open world” games often allow the player to customize the look and clothing / armor / random accessories of their character.
One example of this is Grand Theft Auto, where a player can buy hundreds of distinct clothing items for their player character.
Strangely, no games have yet implemented the (seemingly obvious) step of adding an in-game “Get this Look” button that would:
- Confirm the player’s clothing measurements
- Generate an order online for correctly-sized versions of the clothes that the player’s character is wearing at the moment.
- Mail those clothes to the player’s home address.
This could be made even easier if players could set their clothing sizes in a common interface (Figure 1), which would be shared between games.
Fig. 1: “Clothing Size” (bottom left, highlighted in blue) could be another system setting for a user, next to “WiFI settings” and “Sound.”
This seems like it’s almost an inevitable feature of games in the future. People will probably wonder why it took so long!
Since it’s already profitable to sell virtual cosmetic items in online game, the sale of actual clothing (which can be printed / ordered on-demand) for human beings should be a simple extension of that idea.
Fig. 2: When selecting a shirt for one’s avatar in a game, a “BUY IT NOW FOR YOURSELF” button will appear next to it.
Fig. 3: Some games—particularly ones in futuristic or medieval settings—would be more difficult for designers to adapt as modern clothing.
Fig. 4: Strange novelty outfits are a staple of character customization. Now it’s easier than ever to bring those options into the real world.
PROS: Adds new and amazing fashion options, just a click away!
CONS: All your old clothes will seem TOO UNFASHIONABLE now. May not work for 2D games.