gamification
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Background: Elementary school letter grades theoretically indicate the achievement of a certain degree of competency in a subject (e.g. a fourth-grader receiving an “A” in math would have learned all of the math that a fourth-grader is expected to know). The issue: There are a couple of immediate problems with the way report cards present…
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As previously discussed on this very site, “gamification” is a hot topic in the world of behavioral influence. The car manufacturer Qoros (观致汽车) (Wikipedia link) is attempting to use this technique in the automotive world. The picture below (from the electronic dashboard of a 2015 Qoros sedan) displays the “Beat the Line” achievement. Unfortunately, a full…
