achievement unlocked

Supplemental post: A car manufacturer is actually applying an “achievement unlocked” system to encourage car maintenance. You might or might not believe what happens next, depending on a combination of your personality traits!

Apr 10, 2015

Automotive / Cars, Design, UI / UX

“beat the line service badge”, achievement unlocked, car, dashboard, 观致汽车, game, gamification, qoros, qoros car, service badge

As previously discussed on this very site, “gamification” is a hot topic in the world of behavioral influence. The car manufacturer Qoros (观致汽车) (Wikipedia link) is attempting to use this technique in the automotive world. The picture below (from the electronic dashboard of a 2015 Qoros sedan) displays the “Beat the Line” achievement. Unfortunately, a full…
12 ways to Game-ify elections: number 9 will blow your mind. Also it’s probably a weird trick I guess?

Feb 23, 2015

Law, Government, & Politics

achievement unlocked, achievements for civics, democracy, reptilian mind control plot, vote for a yellow dog

Background: If civil society is to remain functional, some fraction of citizens must actually participate in it. However, apathy is easy! We propose the use of proven gamification techniques to motivate otherwise-uninterested individuals into feeling a sense of civic responsibility. Proposal: In games, achievements are minor rewards for performing certain actions (e.g. “Stomped 50 goombas” or “Flew…