The issue:
Using a cell phone outdoors can present two main problems, as shown in Figure 1. Specifically, you may be far from a tower (and thus, get poor reception) and the harsh light of the noon sun may make it very difficult to read the text on your phone, especially with the recently-popularized “dark mode” user interface themes.

Proposal:
This new fashion accessory, the “Cell Phone Cowl” (Figure 2, A.K.A. “cell phone hood,” or “cell phone wimple”), allows the outdoor phone user to always have a shaded area for using their cell phone.
Additionally, the hood can have a built-in antenna (shown here as an external antenna, although it would probably be possible to run the antenna along the perimeter of the fabric instead). This will allow for better reception even in such remote and cell-phone-inhospitable locations as Downtown San Francisco.

Conclusion:
You should pre-order your cell phone cowl before the waitlist gets too long!
PROS: Brings fashion and technology together at last in a way not seen since the incredible future predicted in “R.U. a Cyberpunk?” (1994 image from Mondo 2000).
CONS: An external antenna might hit door frames if you forget to collapse it before going inside, but an internal antenna would make it difficult to machine-wash the cowl. The horrible price of progress!
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