I’m feeling lucky

Never face “decision paralysis” due to a few one-star reviews on items you’re buying online, thanks to the “SURPRISE ME” purchase randomizer!

Jan 26, 2020

Design, Internet, Small Business, Technology, UI / UX

analysis paralysis, brick-and-mortar, decision paralysis, five stars, I’m feeling lucky, Internet shopping, reviews, shopping randomizer, surprise me button

Background: In the post-online-shopping world, there are now nearly innumerable purchasing options for every style of item. If a person wanted to buy a particular style of baseball cap in the pre-Internet world, they would have the following option: Go to a store Purchase one of the, say, 4 or 5 suitable caps that are…