“beat the line service badge”

Supplemental post: A car manufacturer is actually applying an “achievement unlocked” system to encourage car maintenance. You might or might not believe what happens next, depending on a combination of your personality traits!

Apr 10, 2015

Automotive / Cars, Design, UI / UX

“beat the line service badge”, achievement unlocked, car, dashboard, 观致汽车, game, gamification, qoros, qoros car, service badge

As previously discussed on this very site, “gamification” is a hot topic in the world of behavioral influence. The car manufacturer Qoros (观致汽车) (Wikipedia link) is attempting to use this technique in the automotive world. The picture below (from the electronic dashboard of a 2015 Qoros sedan) displays the “Beat the Line” achievement. Unfortunately, a full…