With “sponsored auto-correct,” you’ll be able to buy a phone for even cheaper! And it will only be SOMEWHAT infuriating to use!

by worstplans.com

Background:

When typing on a phone with an on-screen virtual keyboard, the auto-correct feature is essential.

Strangely, this auto-correct / auto-complete feature has never been monetized!

Proposal:

In order to bring great deals to consumers and new advertising opportunities to companies, we describe the following auto-correct enhancement.

Currently, auto-correct is boring and predicable. For example:

  • Typing “I’m going” may suggest the following completions: “to,” “on,” or “out.”
  • Typing: “I like” may suggest “that,” “the,” or “it.”

These are reasonable guesses, but what if we enhanced the autocorrect system to allow for sponsored suggestions (Figure 1).

“I’m going” could suggest:

  • “I’m going to
  • “I’m going on
  • “I’m going—but first, I’m going to drink a refreshing [BRAND NAME] soda, and then

The particular [BRAND NAME] would be determined by whichever company was the highest bidder for the auto-correct ad.

Fig. 1: Left: the traditional autocorrect system suggests “soo__” -> “soon.” Right: the improved ad-sponsored system inserts a valuable promotion into this otherwise-boring text message.

It would also be possible to increase national pride and patriotism by changing the autocorrect to insert mandatory patriotic messages, such as:

“I like” ➡

  • “I like the
  •  “I like our glorious leader-for-life, who will lead our nation to victory over our cowardly foes
  •  “I like to

Or

“I support” ➡

  • “I support the
  • “I support quartering troops in my house—it’s my patriotic duty as a citizen
  • “I support it

Conclusion:

The best part about this system is that each ad implicitly carries the endorsement of the sender: it’s more persuasive to have a friend or trusted colleague text you with “I’ll be at the meeting, let me just finish this Ultra Crunch™ Cereal first” than to just see an impersonal ad demanding that you eat that specific cereal.

There is some prior work in this area: the Amazon Kindle “with special offers” shows ads on its screen while it’s sleeping, in return for being somewhat cheaper.

As an added bonus, each ad reaches TWO people (the sender and the recipient)!

PROS: Helps people afford more extravagant cell phones by subsidizing their purchases in return for ads infecting the auto-correct system.

CONS: None!