Voters frequently are uninterested in the details of government: frequently, elections have low turnout even when critical issues are at stake.
Paradoxically, people can be more excited less important issues that are easier to understand (this is also referred to as “bikeshedding”).
Thus, this proposal aims to “trick” voters into being interested in an election by having a totally meaningless (yet superficially appealing) “ultra-easy” question on every ballot.
This sort of question would need to be incredibly easy to understand (Fig. 1) and require no civics knowledge.
These ballot proposals should ideally also make people extremely angry so they’ll fight each other online about it, thus increasing voter engagement. One might think of the “what color is the dress” question from 2015.
The non-cynical goal of this voting plan is to get voters interested in these easy-to-understand ballot measures as a “gateway” to investigating the more important issues.
PROS: May increase civic engagement!
CONS: Or it could just bring totally apathetic voters in to vote un-informedly on the actually-important issues on the ballot! Also, if you have to trick citizens into voting, maybe something more fundamental is wrong?
P.S.: See the previous idea of disqualifying ballots that contain a “wrong” answer: https://worstplans.com/tag/divination-of-slithering-is-a-thing-now/