Sometimes, a representative for a company causes a public relations disaster by saying something dumb on camera (Figure 1).
Obviously, we’d like to avoid this.
But although it’s easy to avoid interview disasters over email (just have a PR department filter the outgoing emails), this doesn’t work for real-time in-person interactions.
Fortunately, we can fix this problem using an idea from the 1600s!
Specifically, when the CEO (or other employee) is scheduled for an interview, they can wear a soundproof helmet (perhaps styled after the Man in the Iron Mask helmet, Figure 2).
The process then works as follows:
- The helmet is soundproof, but:
- The helmet has an interior speaker and external microphone, so the wearer can hear the interviewer.
- When the wearer speaks, there is a brief “tape delay” before sound is emitted from the helmet’s external speaker.
- This delay gives a remote monitoring PR department the ability to quickly dub over any unacceptable interview responses with their own sanitized version.
PROS: Never again worry about a company’s stock plummeting as a result of a catastrophic interview!
CONS: None! Except for the possibility of the interviewee being switched out with their identical twin, as in the plot of the 19th century Dumas novel (and/or 1998 film) The Man in the Iron Mask.